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Notes from the studio

Plain-English marketing, without the fog.

Short, practical reads on goals, design and digital marketing for businesses across Europe and worldwide.

Strategy / May 7, 2025

10 Principles Of Effective Web Design

Good web design starts where good marketing starts: with a clear goal. Before you pick a layout, a colour or a channel, decide what the site must achieve for your business.

Read more ↗Development / April 9, 2025

7 Easy Techniques for Impressive Code

Impressive builds are rarely clever; they are clear. The same goal-first thinking that guides your marketing budget guides how a site should be built and maintained.

Read more ↗Design / March 9, 2025

Making Your Design Accessible: Easy Tips

Accessible design is good business, and in Europe it is increasingly a legal expectation too. The place to start is the same as for any project: know your goals and who you are building for.

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